Supermodels who wear really tight jeans. We care about minority here sir.

You have hit the nail on the head.

HN is mostly male. We need the opinion of the women that put a lot of effort into their appearance. Not wishing to over-generalise, but they need a thin phone that takes awesome selfies and shows that they are higher status than those with old fashioned bulky phones. Apple have ticked the boxes and they have probably booked out all the prime advertising spots to reach this demographic.