> only B2C path for a company like them was to become Box

What does this mean? I used Box once in about 2011 at work (before Google and MS got serious with their "Drive" features my company had paid for Box) and my impression was actually "this is like if Dropbox were built by Oracle" -- worse than Dropbox in every way, both usability and performance, but with some corporate-tailored features. As a consumer, I would never have dreamed of switching to Box.

So that's why I'm curious what you mean by the comment with respect to B2C.

I mean exactly what you experienced. They did not go the enterprise way bc they did not want to become Box. They didn't think they could provide a good UX if they focused on enterprise.