This comment section is making me realize the gulf between the average dev and the average consumer (again)

This is the first iPhone is 5+ years that is will be hard to ignore for the massive base of users who'd given up on yearly upgrades.

I came here expecting to see that reflected (and see how others feel about the camera trade-off) but it's mostly repetitive comments asking who wants a thinner phone (ignoring it's almost 40% lighter than the most of the Pro Max devices out there)

Yeah.

Air: 6.5in, 165gm Pro 17: 6.9in, 233gm My current Pro Max 15: 6.7in, 221gm

Coming from the PM15, I give up 0.2in, but it weighs 56gm less. I do 95%+ of my reading on my phone - articles, books, everything. But I find the PM15 screen juuuuust slightly too large to be comfortable in the hand, and the normal Pro screen much too small for lots of reading. And I’ve been noticing early signs of RSI.

These dimensions are the goldilocks combination I’ve been waiting for.

This seems to be true for almost every product update. Everyone hates everything. It's true when a new gen of a car comes out - "I guess I'm keeping my <last gen> model forever." or user interfaces or seemingly anything else. People hate change and predict the massive failure of every product revision. Flash forward six months and everyone has forgotten about these rants and likely owns the new version. Now, someone will come along and say "well, I personally" - Apple/Toyota/whoever doesn't care about "you personally", they care about everyone else who is going to buy the product. I'm not saying this is good or bad, it just is.

I'll be honest when I first saw the post I was intrigued, I thought it looked beautiful. Then I saw the size of the camera, the eSim only trade off, the boast about "all day battery" and slowly but surely started to realise that the things I care about in a phone are not those that would be hidden by a case. If they made the thinnest ever fold, then maybe.

The 40% lighter is nice though.