My old 13 pro is quite thin and uncomfortable to hold in hand without a case. Why would someone push so hard for a thinner phone? Boosting about extra battery if SIM slot is removed, while doing insane over-engineering to shave a few millimeters is quite a tell.

I know Apple is super successful and will have another great set of quarters, but this is quite disappointing.

I have the 13 pro. I personally find it quite heavy (quite a thwack when you drop it) or just tension when you wear shorts for example. That said, I have zero interest in this phone.

> Why would someone push so hard for a thinner phone?

They have to "inovate" somewhere. The suckers won't pay hundreds of dollars for the same crap over and over again. They tried to "inovate" the GUI, it was a disaster. Now they turned to HW.

My first thought was, “thinner and lighter? Apple has totally run out of ideas.”