They nailed it. Big horizontal dimensions so it’s hard to hold in one hand (yes, I realize that many users want this, but many users don’t want this), a big thick camera so it doesn’t actually fit well in slim pockets (but lots of young people seem to like their phone sticking out of their pocket?!), and super thin everywhere else so a high capacity battery doesn’t fit. Nice job!

Seriously, Apple has not attempted a narrow high-end phone since the iPhone 5. The 12 and 13 minis were not positioned as premium phones and they did not have great cameras or battery life. If Apple had tried for a 13 Pro Mini and it didn’t sell, then maybe I’d believe that their market statistics were worth something.