>I'm also curious who the market is for a thinner phone

Hm, i'd consider it (if i was upgrading yet again).

Why? My 15 Pro (not-Max) gets way too hot way too fast doing basically nothing and it p*sses me off - so, i'd rather not (yet?) take a bet if the new 17 Pro (Max) does better with an entire new thermal design - considering _something_ is _always_ off with new Apple hardware designs, starting with the iPhone 4...