> Physically shipping goods across the world is far more expensive than delivering video.

Are you sure? It is a logistics issue, not a technology issue. Streaming video, near instantly, around the world, without any perceivable user-experience issues, infinite times, for infinite users is a massive-massive technology issue.

Amazon same day deliver was problably the most revolutionary thing that came to the domain, but otherwise shipping 1000 cars across the world, while impressive, is a pretty straight forward task. The technology that you need are ships and trucks. You can use a 1950s era technology to do that.

It's not shipping infinite times, the number of views (and hence, cost to stream) are proportional to the fees withheld. Whether 45% is too much, I can't say, don't think it can be determined apriori. It kinda does make sense to me that it would be more than the app store fees, but I also feel those app store fees are too high as well.