Oh that app did a huge thing just by showing how far the administration is willing to go with its delusional fascist nonsense. The app was _barely_ functional and available on a minority of the smart phones, and yet there the White House was, making hyperbolic claims on a regular basis about the massive "dangers" it posed. They even went so far as to go after the guy's wife since they didn't have any legal means to oppose him.

Things which take minimal effort but produce a massive response are what Trump's fire hose of duplicitous social media posts are all about. It's perfectly fine work to leverage that same asymmetry in response.

Yes, and the fact they responded so strongly shows the app IS definitely effective, and not mere "theater" as the author wants to claim (it may not be as effective as it could be, it might be many things, but it is definitely well above "...sound and fury, signifying nothing").