Businesses are always looking ahead long term. All technical advantages fade over time.

Some business are looking ahead long term. Others aren't. It wouldn't be novel for a company like ASML to just stay focused no the goose with the golden egg, look at Intel (Pentium etc.) And then there's business that have some sort of long-term strategy, but just won't go all in, and end up with subpar acquisitions; I worked for Verizon: BlueJeans anyone? Or AOL? And those were just part of a pattern.