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slumberlust 5 days ago

Linus Tech Tips has also noticed some really odd view to like ratio stuff happening recently as well. They discuss it in last weeks WAN show.

Something is going on.

shirro 4 days ago | parent | next [-]

They said an LTT store message directed them to the Brodie Robertson video https://www.youtube.com/watch?v=1hVwUjcsl6s so they did their own investigation which confirmed similar things.

It looks like Youtube might be measuring views differently and perhaps getting rid of unmonetizable views which doesn't impact the number of likes or revenue. I think the annoyance is over the lack of transparency and the power Youtube holds over content creators rather than any immediate concern over loss of income etc.

ncallaway 4 days ago | parent [-]

> rather than any immediate concern over loss of income etc.

I don't know if that's necessarily true. Apparently there's not a significant loss of revenue _from YouTube_ from the reports of these creators. But some sponsor deals might be structured based on CPM, and so a suddenly decreased view count could have a direct revenue impact from those sponsorship deals.

pbronez 3 days ago | parent [-]

I wonder how YouTube thinks about that.

They probably would prefer zero third party sponsors, because adding sponsored content dilutes the value of the on-platform ads. Features like “commonly skipped section” and the timeline view intensity histogram reduce the value of sponsorships.

But if they eliminated sponsors, creator revenue would drop significantly and so would content production.

The nuclear option would be to require all sponsored segments to register with YouTube. That would give YouTube way more control and dramatically reduce creators’ business flexibility (how do you tax a donated 3d printer?).

bigthymer 4 days ago | parent | prev [-]

May I ask for a link for myself and others who may be interested?

shirro 4 days ago | parent [-]

The Wan Show is very long and waffley and strictly for fans. LTT clip segments of the show but the relevant segment is still nearly 40 minutes long https://www.youtube.com/watch?v=9JJ8dur6unc

inquirerGeneral 4 days ago | parent [-]

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