Mistral being in the EU is a feature. A lot of European companies/organizations are hesitant to use US/Chinese LLMs because of privacy reasons. For instance, the university my wife is working at are evaluating using Mistral as their default (and only reimbursed) LLM.

One or two years ago, an US solution would be completely acceptable (with promises to comply with the GDPR). But a lot of damage has been done the last 9 months or so.