I gut-feel that at this point AI companies are less about the quality of their models and output and more about marketing and adoption. Microsoft is doing that by aggressively putting AI in every product they have. Google by prominently putitng it at the top of every search result. Who knows what Mistral does. Maybe they will integrate their stuff into SAP or Spotify or other big European software projects?

Maybe they'll integrate AI into the LHC so that Skynet can threaten to black hole the earth if its restraints aren't fully lifted?

They focus more on entreprise/institution not B2C. Recently they sign with Luxembourg for all public servant there.