It shouldn’t be considered a source of profit at all, attractive or not. Water is a fundamental resource for human life. We pay bills to ensure the infrastructure is there to provide it.

If the infrastructure isn’t there, we haven’t received what we paid for. Worse, without EU regulation these companies are now blasting sewage into lakes and rivers. Ofwat can’t do anything.

At this point I feel there’s no solution other than nationalising the infrastructure again and ploughing billions of tax payers money into yet another failed Thatcher initiative.

Of course that will never happen, because we’ve not had a government willing to make sweeping changes like that since Thatcher. Except maybe Liz Truss with her exceptional grasp of economics.