It can't survive as the norm. That would cause the economics of sites to collapse. We have to accept that the people clicking on the ads (and sometimes getting scammed) are funding the sites for the rest of us. Like gatcha games are F2P because of whales.

Change is good, maybe it will be better if there is no ads and sites monetize in a sensible way

Then let them collapse. It isn't the end of the world. And then we can see what was formerly unable to grow because it was stuck under their canopy not receiving enough light.