I hate ads and avoid them, but haven’t had to install an ad blocker yet. I only really notice them when searching for recipes, and if I had to go through that multiple times a day I probably would get an ad blocker. I do pay for YouTube to avoid ads, and don’t watch much user generated content because it’s too ad-like imo. I quit podcasts 3 years ago, because those ads made them become unlistenable just like terrestrial radio and I just can’t go back to that kind of listening experience. I started listening to audiobooks instead and don’t miss podcasts at all.