Your average internet user is not going to have any idea what to do with a link to GitHub. It's a shame there's no official website with easy install instructions. (But I agree with you that it's not a great idea to link to a website not under control of the author.)

Fortunately, the GitHub README opens with a list of links to install ublock Origin.

https://github.com/gorhill/uBlock?tab=readme-ov-file#ublock-...