Brave did this they ran ads on Facebook and YouTube where they would show ads telling you how to install brave to stop receiving them. Also they criticized because brave themselves was showing ads

People love a good black-or-white purity attack on companies that try to do better. Yes, they show ads, but at what cost for your personal privacy? We have to be able to handle nuance rather than absolutist positions.

eh, thats tough to critique imo, it might be an end, but the end result is considerably less ads in the future. only thing that makes it a little odd of a spot is that its THEIR product, but i think a nice person randomly trying to spread the word of ublock or something through ads is more than justified.

i guess its also a bummer they are financially supporting facebook/youtube, but maybe the end result would be break even if they get enough people to utilize adblocking. thats pretty crazy compound interest over time for even just like 3 people