Pretty sure Microsoft also tried to compete with Youtube once upon a time. Forgot the name...

Soapbox was their competitor way way back. More recently they had Mixer, though that was more of a Twitch like service. They spent a ton of money paying streamers to use it, but the network effects are just too strong.

	▲	Gigachad 5 days ago \| parent [-]
		People have to be sufficiently discontent with the current offering. It's like game publishers throwing money at buying exclusives for their game stores. People have to not like Steam first.