They often release new "features" in a A/B fashion to a small percentage of users. It's most obvious with UI changes, where a portion of users will get a disfigured version of the site for a month, but it's probably true for their ad-blocking endeavors as well.

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orthoxerox 3 days ago | parent [-]

I wonder if they're testing the new useless cinema mode on me because I'm running an adblocker.

	▲	OkayPhysicist a day ago \| parent [-]
		Is cinema mode new? Or did they change it somehow? Last I checked all it did was resize the video to take up most of the width of the browser. That was a pretty happy medium between "video for ants" and "take over my entire monitor in full screen mode"