I agree - a lot of art is sold via artists having a relationship with a stable of a few hundred people via insta. Completely bypasses the galleries and is far more compelling for the buyer because they can develop an emotional connection with the creator. Galleries can’t do that without having the artist present and even then they’re overwhelmed and buyers can’t make a connection. So this isn’t necessarily an art thing, it’s a gallery thing. Disintermediation strikes again.

This has nothing to do with the art world the article is talking about.