This has been a thing for my whole life, though probably made worse by social media. But I remember as a teenager a mentor telling me to be skeptical of "books that are read a lot by people who don't read a lot." But not to dismiss them entirely. There have been some good books on oprah's list or whatever and I'm sure there are some good ones coming across tiktok too.

There is also non-literary value of doing the culturally resonant thing while it's relevant. It was fun to watch game of thrones when everyone was watching it, it was fun to play elden ring when everyone was playing it, it's fun to read acotar when everyone is reading it. Not everything has to stand alone on its own merits, social participation is a value too.