> Apple can sell a premium branded CPU where there's no option to burn a lot of power to get a little faster; but AMD and Intel just can't, people may say they want efficiency, but having higher clocks is what makes an x86 processor premium.

I think this is very context dependent. Is this a big, heavy 15”+ desktop replacement notebook where battery life was never going to be a selling point in the first place? One of those with a power brick that could be used as a dumbbell? Sure, push those clocks.

In a machine that’s more balanced or focused on portability however, high clock speeds do nothing but increase the likelihood of my laptop sounding like a jet and chewing through battery. In that situation higher clocks makes a laptop feel less premium because it’s worse at its core use case for practically no gain in exchange.