An obvious use case is high-end NVRs. Low power, ample GPU for object detection/tracking, ample encoders for streaming. Should make a good surveillance platform.

With SR-IOV* there is a low cost path for GPU in virtual machines. Until now this has (mostly) been a feature exclusive to costly "enterprise" GPUs. Combine that with the good encoders and some VDI software and you have VM hosted GPU accelerated 3D graphics to remote displays. There are many business use cases for this, and no small number of "home lab" use cases as well.

Linux is a first class citizen with Intel's display products, and B50/60 is no different, so it's a nice choice when you want a GPU accelerated Linux desktop with minimum BS. Given the low cost and power, it could find its way into Steam consoles as well.

Finally, Intel is the scrappy competitor in this space: they are being very liberal with third parties and their designs, unlike the incumbents. We're already seeing this with Maxsun and others.

* Intel has promised this for B50/60 in Q4