Ofc I did not mean they literally killed it. But Google improved and pushed Reader to the point where it was the ubiquitous client, then terminated it leaving everyone at the mercy of poor clones or paid options. This was at the precise time social media platforms gained traction, and while some kept up rss, the majority of personal publishing moved to facebook and later other closed platforms.

I still use rss daily for keeping up with we bsites, but now it is for 99% of internet users something tech embedded in an application, or just not heard of.

So in that sense, the poster child of "Web 2.0" was taken out back and kneecapped.