Yep they are. And I’m not trying to say that should be ok.

But if Garmin isn’t killing it today, opening the iPhone won’t let them kill it tomorrow.

I see lots of Apple Watches. I see some Google/Samsung watches. I don’t think I’ve seen a Garmin watch. So I don’t think it’s fair to claim Apple’s policy is the only thing holding them back from being a dominant player.

Better smartphone integration makes more business sense when you can target the entire market instead of just half of it.