You can have that on your website and put a summary and a link to your website in the feed. That's been a common approach for a while.

If RSS has been more common, I imagine the bigger RSS readers (bearing in mind one of them was from Google!) would also have standardised on other ways of tracking clicks and ad views and all the rest. There just weren't enough people interested in RSS to make any of that worthwhile.

I say this as a user of RSS and someone who publishes a (very sporadic) RSS feed. It's a niche, because most people don't want to curate their own feeds.