> Trouble with enterprise is that the people buying care about the technology, but not the cost

Enterprise also ruins it for small/medium businesses as well, at least those with dedicated internal IT departments who do care about both the technology and the cost. We are left with unreliable consumer-grade hardware, or prohibitively expensive enterprise hardware.

There's very little in between. This market is also underserved with software/SaaS as well with the SSO Tax and whatnot. There's a huge gap between "I'm taking the owner's CC down to best buy" and "Enterprise" that gets screwed over.