I mean, maybe they do, but I had such an awful time with Garmin software on their cycling devices that they will never see another dime of my money.

The Apple Watch is an imperfect replacement for a purpose-built hiking or cycling tracker, for sure, but that gap seems to be getting smaller. And people outside the endurance nerd community are more willing to sport an Apple Watch with regular clothes than the traditionally clunky Garmin models.

(A certain degree of the Garmin clunkiness is an outgrowth of their better-suitedness to, for example, long hiking trips -- but as with everything, specialization comes with tradeoffs.)