Yes, I have read the article and I agree Intel should be shamed (and even sued) for inaccurate statements. But it doesn't change the fact it has never been a good idea to run desktop processors at their throttling temperature -- it's not good for performance, it's not good for longevity and stability, and it's also terrible for efficiency (performance per watt).

Anyway, OP's cooler should be able to cool down 250W CPUs below 100C. He must have done something wrong for this to not happen. That's my point -- the motherboard likely overclocked the CPU and he failed to properly cool it down or set a power limit (PL1/PL2). He could have easily avoided all this trouble.