I feel 1200 is not that bad for what it offers. Also if we're talking Fenix 8: there's a cheaper version that has the same software and features but is like 900 or something (simpler design and hardware). The 1200 USD is the most expensive OLED + Titanium with Sapphire glass edition AFAIK.

It beats having to buy a running watch AND a scuba diving computer AND an oxygen saturation sensor AND some kind of sleep monitor. And it's nice for surfing and sleeping better and jetlag recovery tips and heat aclimation and checking the pressure sensor to see when airplane cabin pressure starts dropping and tons more. After a while I noticed tons of other random interesting things too: when HRV goes down for a few days, I'll know I'll be sick 1 to 2 weeks later, when resting heart rate is like 55 or higher (high for me) I probably did exercise too close to bed time or am having sleeping probems, etc.

IMO super cool that it does all of those and more very well.

They've ratcheted the price up each release to change your threshold of what a fitness watch should cost. Same with phones and cars.

A $300 Forerunner 235 did all those things except the scuba stuff, which only a small number of people need (and most of those people really want an actual dive computer when their life is on the line deep underwater).