However, your risk of getting skin cancer still increases with exposure even if you don't burn.

Evidence to the contrary exists through. That our body is an antifragile system. If you apply the right stimulus it gets better at fending off for itself. We know from ample studies that darker skin gets less skin cancer. We know gradual exposure makes skin darker. Why is it so hard to fathom that maybe it’s a good mechanism for making our body more capable? Is it because a cute song tells us to always wear sunscreen?

It would be nice to compare skin cancer rates before and after sunscreen arrived on the market