What do you suggest they do instead?

What do they need Google Analytics for? Is it a must-have or a nice to have? In my experience most small website owners have web analytics setup but barely ever check the reports.

Some alternatives:

  * don't have web analytics at all
  * self-host a Plausible Analytics or other open source analytics solution
  * use the data from server-side access logs (for those using nginx, apache or other similar solutions)
  * use Vercel web analytics' free tier (relevant for kanadojo which appears to be hosted there) - more privacy friendly than Google Analytics.

simpleanalytics is also a good alternative and they have a free tier