This, yes, thank you. Advertising is behavioral modification. They even talk about it out in the open, and if you are unconvinced, hear it from the horse's mouth:

https://brandingstrategyinsider.com/achieving-marketing-obje...

"Your ultimate marketing goal is behavior change — for the simple reason that nothing matters unless it results in a shift in consumer actions"

It is literally brainwashing.

Brainwashing is the systematic effort to get someone to adopt a particular loyalty, instruction, or doctrine.