Yeah, the problem is Apple and all the other contemporary tech companies have engineers bounce around between them all the time, and they take their habits with them.

At some point there becomes a critical mass of xooglers in an org, and when a new use case happens no one bothers to ask “how is serialization typically done in Apple frameworks”, they just go with what they know. And then you get protobuf serialization inside a plist. (A plist being the vanilla “normal” serialization format at Apple. Protobuf inside a plist is a sign that somebody was shoehorning what they’re comfortable with into the code.)