No you’re missing the point.

They acquired market power by killing them through predatory pricing, leaving incumbents unprofitable and forcing them to exit - while creating a steep barrier to entry for any new comers and strategically manipulating existing riders by offering high take rates initially and subsidising rides to create artificial demand and inflate market share - then once they kicked out the incumbents, they exercised their market power to raise prices and their % of the take rate of each transaction; leaving consumers and riders worse off.

We can talk all day about the nice UX blah blah. But the reality is, financially, they could not have succeeded without a very dubious and unethical approach.

I get why we look on Uber with disdain today. They're the big rich behemoths who treat drivers poorly, previously had a CEO who was a raging asshole, and have now raised their prices (gasp!) to a level that they need to be for a sustainable business.

But I remember when I started using Uber back in 2012. It was amazing compared to every single other option out there. Yes, they entered the market in questionably-legal or often probably outright illegal ways. But illegal is not the same thing as immoral. And I don't think it's unethical to force out competition when that competition is a lazy, shitty, legally-enforced monopoly that treats its customers poorly.

Okay but is that illegal?