I wish more designers thought this way.

I have a blog post draft called, “5 principals of interactive animation” aping the “12 principles of animation” from the 80's that I thought every would-be UX designer might learn from. It mirrors a lot from this post!

1. Purpose over ornament.

2. The more often, the less.

3. Timing shapes perception.

4. Motion adapts to state.

5. Silence is an option.