I'm a fan of this theory.

You basically have 2 chances:

1: the media hits you like a ton of bricks and enraptures the audience from the start

2: you watch it a few times (or in TVs case you catch a few episodes), think about it, ponder the lore for a bit, and get invested over time

Outside of that, media will blow by you and never leave a mark.

I've had other experiences

Saw "Saving Arizona" right after losing my girlfriend. Saw every problem they had as tragic instead of comedy. Didn't like the movie. Some relatively short time later. Saw it again. I was my favorite movie for years after.