| ▲ | gjm11 3 days ago |
| I think there's less to this than meets the eye. Previously, on https://sustainability.google/operating-sustainably/: "We've set a goal to achieve net-zero emissions across all of our operations and value chain by 2030." and, in a table later, "Reduce 50% of our combined Scope 1, 2 (market-based), and 3 absolute emissions by 2030. Invest in nature-based and technology-based carbon removal solutions to neutralize our remaining emissions." and "Run on 24/7 carbon-free energy on every grid where we operate by 2030." Now, in their 2025 Environmental Report at https://sustainability.google/reports/google-2025-environmen...: "We aim to run on 24/7 carbon-free energy on every grid where we operate by 2030." and "We aim to reduce absolute, combined scope 1, 2 (market-based), and 3 emissions by 50% from a 2019 base year by 2030." (They also restate the thing about "to neutralize our remaining emissions" a bit later in the document.) Exactly the same stated goals, just written in a different place. There's more hedging around it now: they call it a "moonshot" and say that they might not manage it, but they never actually promised to do it before. |
|
| ▲ | notatoad 3 days ago | parent | next [-] |
| carbon-free energy on every grid where they operate also sounds like a significantly more ambitious goal than net-zero across the company, because it means actual reduction in emissions, rather than relying on offsets. if it's a serious committment to being carbon-free, i think this sounds like a positive change. if it's a moonshot that they have no real intention of actually meeting, then it's a lot less impressive. i guess we'll see... |
| |
| ▲ | IshKebab 3 days ago | parent | next [-] | | > carbon-free energy on every grid where they operate also sounds like a significantly more ambitious goal than net-zero across the company, because it means actual reduction in emission Not necessarily. In the UK the market for zero-emission electricity is separated from the actual electricity itself. So you basically sell the "greenness" of the electricity separately from the electricity itself. Customers who want green electricity buy the electricity, and buy some "greenness" (called a REGO). It does make sense, and a lot of people claim it's some kind of scam when it really isn't... But it does make the relationship between the consumption and production of green energy more complex. For example, suppose 10% of power comes from green energy, but only 5% of people care about it remotely. The market value of a REGO is basically zero. Even if the number of people who care about green energy doubles to 10%, there's still perfect supply so the market value is still zero and it won't have any effect on green energy production. That isn't quite the case but it doesn't seem far off - I couldn't find up-to-date numbers but it seems like the market price of REGOs is on the order of £5-15/MWh, which is very low. Probably because the UK's energy mix is actually very green these days. No idea how common this system is in other countries. | | |
| ▲ | p1mrx 3 days ago | parent [-] | | "24/7 carbon-free energy" is actually a much stronger goal, because (for example) it's physically impossible to buy solar/wind energy on a calm night, so they would need to pay more for an alternative like batteries or nuclear. |
| |
| ▲ | jltsiren 3 days ago | parent | prev | next [-] | | It would have been an ambitious goal in 2010. But the fundamental issue with it is similar to buying offsets. If you are connected to the grid, the power you use is effectively generated by the power plant with the highest marginal costs. That often means fossil fuels. It doesn't matter whether you are buying generic power from the grid, or if you have a contract stating that the power you use is generated by renewables or nuclear. If you disconnect from the grid, the overall demand goes down, and some of the most expensive generation capacity is no longer needed. In the long term, if there are many customers buying explicitly carbon-free power from the grid, it may increase the construction of new carbon-free generation capacity. But that effect is difficult to quantify. | | |
| ▲ | p1mrx 3 days ago | parent [-] | | "In 2024, we increased our 24/7 CFE percentage from 64% to 66%, and nine out of 20 grid regions with Google-owned and -operated data centers achieved at least 80% CFE." Look at those numbers. 100% still is a very ambitious goal. Currently 0 global customers are buying 24/7 carbon free power from the grid, and even getting from 0 to 1 will require a lot of boots on the ground building real infrastructure. Afterwards, getting from 1 to [everyone] is just a matter of scale. Even the "lazy" strategy of buying up capacity from existing nuclear plants requires outbidding the existing customers (if the law allows it), and only works in regions where nuclear plants actually exist. | | |
| ▲ | jltsiren 3 days ago | parent [-] | | Buying carbon-free power from the grid was a big thing in Finland (and maybe in wider Europe) around 2010. But companies eventually stopped talking about it, as it's mostly greenwashing with limited real-world impact. | | |
| ▲ | p1mrx 3 days ago | parent [-] | | Were they buying time-independent blocks of carbon-free power, or 24/7 carbon-free power? The latter is significantly more difficult. | | |
| ▲ | jltsiren 3 days ago | parent [-] | | 24/7. There was enough hydro and nuclear in the grid, and even more in the connected grids in Norway and Sweden. Most of the time, carbon-free power was no more expensive than generic power, which emphasized how meaningless the entire idea was. It was a byproduct of the EU habit to create markets and competition where they don't naturally exist. You can buy electricity from any power company, and that company can then generate it itself or buy it from the market. Once you have a market like that, it's easy to add requirements such as carbon-free power. As long as the fraction of the market buying indulgences is lower than the share of the power generation meeting the requirements, fulfilling them is essentially free. | | |
| ▲ | p1mrx 3 days ago | parent [-] | | > Most of the time, carbon-free power was no more expensive than generic power Okay, let's ignore "most of the time" and focus on times when carbon-free power was more expensive. Were these companies actually footing the bill in that case? Because increasing the marginal funding toward clean sources when the grid is dirtiest is the whole point. | | |
| ▲ | jltsiren 3 days ago | parent [-] | | You can pay the market price for power or agree on a fixed-term fixed-price contract. In the latter case, the power company carries the risks. The market is cheaper on the average, especially if you can adjust your demand down when the prices are high. Back then, the prices were relatively stable, but today they fluctuate wildly due to the prevalence of wind power. In any case, carbon-free power from the grid is mostly a legal/financial construct with limited real-world impact. When the grid is dirtiest, market prices are set by fossil fuels with high marginal costs, and clean sources get the same price without any tricks. | | |
| ▲ | p1mrx 3 days ago | parent [-] | | Perhaps one company buying 24/7 CFE won't make much of a difference in Europe, but it would make a difference in places like Singapore, where the existing grid is incapable of providing 24/7 CFE to anyone. |
|
|
|
|
|
|
| |
| ▲ | colechristensen 3 days ago | parent | prev | next [-] | | It's going to happen anyway for at least a large portion of every day simply because it's cheaper. Electricity is a sizable chunk of the cost to operate a datacenter and at least while the sun is up, solar is significantly cheaper than any other energy source. Grid scale battery overnights is cheaper but less so obviously. You don't need climate pledges when the thing you're pledging to do saves you substantial amounts of money, and we really don't need quite so much climate moralizing when now the transition to carbon free electricity seems obvious, inevitable, and imminent because of direct immediate cost. Now the question is just how can we accelerate this a little without creating false economies or distorting the market too much, just a small incentive here and penalty there along with funding for big projects to make them happen earlier. | | |
| ▲ | p1mrx 3 days ago | parent [-] | | > It's going to happen anyway for at least a large portion of every day simply because it's cheaper. That's precisely why a 24/7 goal matters. Energy is already cheap and clean for a large portion of the day, but covering the rest of the day will require significant investment. | | |
| ▲ | colechristensen 3 days ago | parent [-] | | The reason electricity is cheap at night is that non-variable sources have fixed cost and the capacity is going wasted when unused. Solar having the daily peak is going to invert this so nighttime electricity is going to get considerably more expensive. Solar maximum is going to be the cheapest electricity of the day. There are a few residential utilities in Australia which give users free electricity for 3 hours a day to encourage users to divert their usage to that period. Widespread solar deployment significantly changes the electricity market. Further deployment is going to push fossil plants to charge higher rates when they're needed to the point where supply outstrips demand and it becomes cheaper to shut down a plant which will further increase overnight prices. |
|
| |
| ▲ | simianwords 3 days ago | parent | prev | next [-] | | What’s the real difference? Don’t offsets also do the same thing? If I emit 5g of CO2 but purchase similar in offsets - the offsets have to achieve a reduction of 5g unless something like a scam is going on. | | |
| ▲ | jampa 3 days ago | parent | next [-] | | "Carbon offsetting is like saying to your husband or spouse: ‘I’m going to cheat, but I’ll buy you a diamond ring.’" Sometimes, the carbon offsets are from projects that would be built anyway, and there is a lot of sketchiness all around. It might be better than nothing or it might empower companies to pollute more and then say, "Look, we are offsetting all this!" | | | |
| ▲ | foota 3 days ago | parent | prev | next [-] | | Some of these offsets are of dubious quality. E.g., I think some of these offsets are from _not_ doing something that you might have otherwise done, but maybe you wouldn't have done that thing regardless. | | |
| ▲ | colechristensen 3 days ago | parent | next [-] | | Some of those "avoided" things can be as dumb as having a parcel of forested land that you didn't chop down. Those trees were already there and claims that they might not have otherwise been without a little credit money are questionable. | |
| ▲ | simianwords 3 days ago | parent | prev [-] | | Interesting. Maybe the offset should be the expected value of co2 that would not be emitted after accounting for probability. It doesn’t seem like a scam fundamentally. | | |
| ▲ | notatoad 3 days ago | parent [-] | | i think that's exactly it, it's not fundamentally a scam, but it's not as simple as 1:1 "5g in, 5g out" because there's always some formula to calculate how much carbon has been "saved" by the company selling the offsets taking whatever actions they are taking. which gives the companies selling offsets a financial motive to maximize that calculation, and in some cases does lead to outright scams. the classic example is landowners selling offsets for the mature forests on their land - that's good! and incentivising the preservation of forests is good! but that forest already existed, and has existed for hundreds of years, so does it really make sense that some company can count it against their carbon emissions and claim to be "net zero" just because they paid a landowner to not cut it down? it makes the whole concept of offsets less of an overall pure good than emitters simply not emitting carbon in the first place, because that is actually a very simple and clear calculation. |
|
| |
| ▲ | p1mrx 3 days ago | parent | prev | next [-] | | The biggest problem with carbon offsets is that they're not pinned to a particular time of day. If you buy a 1 GWh block of wind/solar energy for a month, you're not doing anything to supply clean energy when it's dark and the wind isn't blowing. "24/7 carbon free" means increasing the time resolution from 1 month to 1 hour, and funding projects that deliver clean energy when you're actually using it. This includes stuff like batteries, nuclear, and geothermal. | |
| ▲ | stocksinsmocks 3 days ago | parent | prev [-] | | That assumes the seller of the offset actually offset something rather than created an opaque paper trail that makes it impossible to know if they did anything at all. I don’t think Carbon market makers have a good track record. |
| |
| ▲ | 3 days ago | parent | prev [-] | | [deleted] |
|
|
| ▲ | makeitdouble 3 days ago | parent | prev | next [-] |
| The original scope was "all of our operations and value chain", the new one " every grid where we operate", which is significantly smaller. It's also now limited to their electric ("grid") consumption. From the top of my head, on the previous definition a Google Street View car running the streets for instance would have been required to be net-zero emissions, while in the new definition I read it as out of scope. Overall that feels like a huge shift. |
|
| ▲ | thegreatpeter 3 days ago | parent | prev | next [-] |
| How did the journalists who do this full time for a living, miss this part? |
| |
|
| ▲ | downrightmike 3 days ago | parent | prev | next [-] |
| They should just pave the mojave with solar panels. Nearly no one lives there and no one wants to live there and it is dead center to western states. If China can pave mountains, a little desert with caliche should be easy |
| |
| ▲ | tjwebbnorfolk 3 days ago | parent | next [-] | | As a rule, if you're tempted to begin any sentence with "they should just..." -- don't. Electrical signal attenuation increases with the square of the distance, so you'll lose ~95% of the power to heat loss in the wires if you try to power Seattle from solar in Nevada -- not very eco-friendly, you'd agree? Also the extreme heat destroys solar panels. Also, dust. Also the permitting of stuff across state lines is so time-consuming it's effectively illegal. There are a lot of very good reasons why we haven't covered the desert in solar panels. | | |
| ▲ | agnokapathetic 3 days ago | parent | next [-] | | > Electrical signal attenuation increases with the square of the distance not true. in standard HV-AC lines, power losses are ~10% per megameter. HVDC gets to 3-5%. So Nevada to Seattle would be at most 20% loss, and in practice 15%, and with HVDC closer to 7%. https://www.nationalgrid.com/sites/default/files/documents/1... | | |
| ▲ | AnotherGoodName 3 days ago | parent | next [-] | | I think the op must have been confused by the inverse square law for omnidirectional wireless transmission. https://en.wikipedia.org/wiki/Inverse-square_law This is where you picture an expanding wireless sphere of transmission from a point source and since the surface area of this sphere grows by the square of the distance you get this "power attenuates by the square of the distance" rule. This of course doesn't apply to power over a 2D cable. | |
| ▲ | kulahan 3 days ago | parent | prev [-] | | I have no dog in this fight, but this is so impressive it sounds wrong. I don’t think it is wrong, I’m just really blown away | | |
| ▲ | yndoendo 3 days ago | parent [-] | | "Taming the Sun: Innovations to Harness Solar Energy and Power the Planet" by Varun Sivaram [0] is a good source on ways to improve renewable energy from infrastructure design changes. He talks about the HVDC longitude runs that would improve transfer of electricity to areas that may be cloudy where it is sunny during peak. My point of view with Tesla vs Edison is that they were both right and wrong under select circumstances. [0] https://mitpress.mit.edu/9780262537070/taming-the-sun/ | | |
|
| |
| ▲ | Aurornis 3 days ago | parent | prev | next [-] | | > Electrical signal attenuation increases with the square of the distance Power transmission lines at 60Hz primarily have ohmic losses, which are linear with length of the conductor. Interesting fact - Power transmission lines are long enough that the capacitive and inductive effects do matter a little bit, even though it's only 60Hz. That's why spacing between conductors is important. 3-phase lines will also rotate the order of conductors every so often to keep the average spacing between all pairs of lines similar. | | |
| ▲ | vizzier 3 days ago | parent [-] | | The mind boggles at how many little bits of information like this keep our world running smoothly... |
| |
| ▲ | IncreasePosts 3 days ago | parent | prev | next [-] | | I think you're over estimating losses for high voltage transmission lines. It's "only" 800 miles from the Mojave to seattle.
In China there is a high voltage transmission line over 2000 miles long | |
| ▲ | strongpigeon 3 days ago | parent | prev | next [-] | | > As a rule, if you're tempted to begin any sentence with "they should just..." -- don't. Strongly agreed. > Electrical signal attenuation increases with the square of the distance, so you'll lose ~95% of the power to heat loss in the wires if you try to power Seattle from solar in Nevada What? HVDC lines are usually estimated to have 3.5% power loss per 1000 km. Since power transmission is done using power lines, the inverse square law doesn't really apply here. > There are a lot of very good reasons why we haven't covered the desert in solar panels. That does remain true however. Cost concerns, grid access concerns, environmental concerns are all good reasons. | |
| ▲ | badc0ffee 3 days ago | parent | prev | next [-] | | Confidently, impressively wrong. Imagine how the power grid would work if there were 95% losses over 900 km. | |
| ▲ | 3 days ago | parent | prev | next [-] | | [deleted] | |
| ▲ | Rebelgecko 3 days ago | parent | prev | next [-] | | Seattle is fine on power, you can pave the parts of the Mojave in California to power California instead (although tbh I think what we need most in CA is storage for when the sun goes down). I think you can also reduce heat loss by cranking the voltage up, right? I imagine that's how current interstate/cross-country power deals work | | |
| ▲ | downrightmike 3 days ago | parent [-] | | Bigger interstate wires hold more power and have a much higher thermal mass, which is fine until someone's tree shorts everything out because lines sag greatly with more heat/power |
| |
| ▲ | derefr 3 days ago | parent | prev | next [-] | | I'll ignore your other points, because sibling comments are addressing them better. So here's something more unique: > Also the permitting of stuff across state lines is so time-consuming it's effectively illegal. This is true in general, but in this specific case, there are a lot of obvious ways to get around the problem, because Nevada is a moth-eaten shirt of federal land reservations — Nevada-the-political-entity only owns/regulates ~15% of the land of Nevada-the-geographic-territory. With the current state of the US federal government, lobbying to privately use one of those federal reservations would be a walk in the park; and once you're going "California -> federal land" instead of "Calfornia -> Nevada", regulation gets a lot simpler. Fun fact: there's a National Forest in Nye County (bordering California) that runs right up to the edge of the DoE-reserved area where they did the nuke tests. The feds are fine with running HVDC lines through National Forests (they're not Parks, after all), and "repurposing nuked ground for solar" is actually an easy-to-sell narrative at all levels. You could build solar there and backhaul it to California without ever touching land regulated by Nevada-the-political-entity. | |
| ▲ | amanaplanacanal 3 days ago | parent | prev [-] | | Seattle isn't a good example, as they have been carbon neutral since 2005. They have lots of hydro power in the Pacific Northwest. |
| |
| ▲ | dwedge 3 days ago | parent | prev [-] | | Paving deserts with black heat absorbers that are only 10-20% efficient in converting that energy to electricity could well end up affecting climate more than burning coal would | | |
| ▲ | glenstein 3 days ago | parent | next [-] | | 1% from a Dyson Sphere would be a better energy return than 100% efficiency from any conventional energy sorce. Similarly, 20% from solar is competitive with 60% from nuclear, 50% from coal, and is easily better than 100% from my neighbor Dan riding a bicycle powered electricity generator. You can't cite efficiency percentages in a vacuum to imply they are a better or worse than alternatives, because those aren't percentages of the same kinds of things, and they don't tell you about the economics, production in absolute terms or EROEI. | | |
| ▲ | Ardon 3 days ago | parent [-] | | The solar panels would overheat (and lose efficiency), since ~80% of the solar energy hitting it is absorbed as (mostly) heat. Generating solar energy in deserts is often done with a mirror based heating system for this reason. | | |
| ▲ | glenstein 3 days ago | parent [-] | | Something like 98-99% installed solar capacity in the American southwest is traditional PV. Mirrors are there, and they're awesome, but PV dominates. PV are designed to account for heat and "less efficiency" means they risk performing at 17-18% instead of 20%. And it's actually generating more total energy at 18% because more total sunlight is hitting it, an advantage in desserts. | | |
| ▲ | Ardon 3 days ago | parent [-] | | Yeah that's true. I was thinking more long term though, deserts see much faster yearly degradation than places with more normal temps. (up to 2-3% compared to the standard 0.5-0.8%) That's just an economic factor rather than a blocker. PVs are cheap as right now, and could be even cheaper if they weren't tariffed. I wouldn't be surprised if PVs in the desert is nonetheless the right approach right now, and not concentrators. |
|
|
| |
| ▲ | downrightmike 3 days ago | parent | prev | next [-] | | They're blue, and nothing about coal would be less impact. Coal starts with pulling down entire mountains to get to the coal. The whole process starts with environmental destruction and that's how it ends. The thermal mass of the panels is no where near significant. Especially compared to a run away greenhouse effect we know coal to cause. | | | |
| ▲ | easygenes 3 days ago | parent | prev [-] | | Definitely not. At global scale, the offset effects of solar installations outweigh albedo effects on the order of about 30x. [0][1] [0] https://www.nature.com/articles/s43247-024-01619-w.pdf
[1] https://acs.figshare.com/articles/journal_contribution/Net_Radiative_Forcing_from_Widespread_Deployment_of_Photovoltaics/2871685
| | |
| ▲ | dwedge 3 days ago | parent [-] | | It's about the localised effect of the heat generation https://www.westernsydney.edu.au/hie/stories/news_archive/so... | | |
| ▲ | easygenes 3 days ago | parent [-] | | I wouldn't give much credence to that report, as there is no demonstrated understanding of PV site installation management principles (e.g. bright ground treatment). They deliberately highlight a worst case scenario (covering 20%+ of the entire Sahara in unmanaged high density PV) and shove a quick note at the end saying that they modeled 5% and even without other mitigations that was fine. Their model also doesn't include the carbon offsets at all, so it's absolute worst case and entirely unrealistic. With proper site selection and albedo managed via density and bright ground treatment, you can expect net neutral local heat impact. |
|
|
|
|
|
| ▲ | mullingitover 3 days ago | parent | prev [-] |
| > There's more hedging around it now This is reasonable, it's a nearly impossible goal to achieve. Meanwhile: "Amazon meets 100% renewable energy goal 7 years early"[1] [1] https://www.aboutamazon.com/news/sustainability/amazon-renew... |
| |
| ▲ | spencer-p 3 days ago | parent | next [-] | | Amazon claimed their energy usage was "matched with 100% renewable energy" in 2023, while Google's goal is to actually "run on 24/7 carbon-free energy". Google already claims to have matched 100% of their energy with renewables since 2017. | |
| ▲ | deelowe 3 days ago | parent | prev [-] | | Carbon offsets are not the same as being carbon neutral. |
|