I imagine this has been in the works much longer than that, but it it has helped provide a real life case study of why this could be a viable product offering.

True, I think getting a block chain setup in a month is possible. But at the same time I don't think they would try and rush something like this out, stuff breaking would be much worse PR after what has already happened.

I do think it's possible they put more money/talent onto the problem after it happened though.