> If you ACTUALLY wanted to go to that concert, you would have looked up the tour dates for the band six months ago

I am lazy, am not a super-fan and don't follow any bands, but if someone who I kind of enjoy is playing in town, I appreciate hearing about it.

> There are probably hundreds of tools for "easily finding a time for a meeting" that you can buy online

Here's the rub: there was a time where I was not aware of the fact that this class of tools existed! I learned about it through an ad.

The assumption that I see repeatedly is that we think that we know what we want. If we really strongly desire something, that might be more true. However, there are times where we are not even aware that we *can* want something. I did not know I can want a meeting scheduling assistant because I did not know that such software even existed. I did not know that I *can* want to attend a concert because I did not know the band was playing in town. Advertising enabled me to want something.

It's humbling to realize how much I don't know. I appreciate all the ways that the world let's me know about things, even if it comes from a marketing department.