All of that is true for all web ads. The friendly types of ads you're describing only work as offline ads.

If I am online I don't want any of that offline context following me around at the behest of a creepy surveillance industry. A web page knowing what is local to me or what I might be interested in is a bug. Frankly I categorize it in the realm of security vulnerabilities.

And that's still putting aside the question of why I would want to spend time/attention looking at any online ads. The ad for the local concert stuck on a bulletin board can be read while waiting for a burrito if I would otherwise be spacing out, or it can be ignored if I'm thinking about something else or otherwise don't feel like taking new input on new topics. Whereas web page ads are interspersed with what I'm already trying to do - it's like if I went to grab my burrito and the guy gave me a 30 second elevator pitch before he'd hand it over.

Whereas the alternative for online ads is blank 'white' space. If I am online, I'm positively engaged in doing something else. If I'm interested in local concert listings, then I will purposefully check out concert listings.

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