I predict it will be sneaky enough and the ChatGPT brand is strong enough to take it. Your switching cost is low - but you’re likely a tech enthusiast who likes researching and trying alternatives. Most people aren’t like that. The one competitor with anywhere close consumer recognition is Gemini and I’m sure Google would love to push ads too. Maybe not yet as they’re in the reputation building phase, but if it makes money I’m fairly sure everyone will end up doing it.