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narmiouh 7 days ago

The way ads are run these days is almost completely wrong!

- Lies are ok

- Thrusting your product in a users face, doesn't care if the user cares, Just because I like golfing, doesn't mean every new golf ball brand needs to hit me up all the time.

- Product with Money wins, not necessarily the right product

- Most people are oblivious to their psychological drivers, Ad makers have learnt to exploit those to drive sales.

This is one area AI can be very helpful as it improves, I face a problem, I let my agent loose and it finds the right solution and thus right products, provides comparative data for me to choose without the products being thrust in my face everywhere I go (behavioral ads) or also when I don't need it.

koliber 7 days ago | parent | next [-]

A lot of marketing is done badly. These bad ways are the most glaring and people sometimes think that all marketing is like that.

In reality, there is a lot of marketing that is completely unnoticeable. Some people would not even consider those things marketing. That is marketing done well (or at least better).

kulahan 7 days ago | parent [-]

Unfortunately, when that makes up a trillionth of a percent of all ads, it appears to me as though the overall idea is terrible, with a few who got lucky here and there.

rkomorn 7 days ago | parent | prev [-]

One of the best examples of your second point is that tweet that went something like "I bought a toilet seat and now I'm getting ads for toilet seats everywhere I go". It's annoying and not even productive for the advertiser.

StilesCrisis 7 days ago | parent | next [-]

Apparently some of the very best-converting ads are repeat sales. Of course it helps if the product is obviously consumable, but I'm told that this counterintuitive strategy actually works well. Maybe it's because they can track conversions but not product returns, so maybe you're searching for a better one after returning the first purchase.

dghlsakjg 7 days ago | parent | next [-]

I would be willing to believe that most toilet seats are bought by people that buy toilet seats as part of their job (builders, plumbers and maintenance). They might buy more in a month than you buy in your life.

Follow up ads might be very productive even if you personally get swept into the professional toilet installer ad pipeline inappropriately.

999900000999 7 days ago | parent | prev [-]

Watch people buy watches.

Camera people buy cameras. Particularly if your talking about lenses, I might buy 3 in a month.

rkomorn 7 days ago | parent [-]

Toilet seat people buy toilet seats too, I guess.

arethuza 7 days ago | parent | prev | next [-]

I seem to get a stream of ads for terrible products on YouTube on my phone (I get completely different ads when watching on an Apple TV) - by this point I'm convinced it is Google punishing me into signing up for YouTube Premium...

kulahan 7 days ago | parent | next [-]

It’s insane how many are some random idiot in their car, filming with a phone, trying to act like they’re having a conversation with you before it completely switches to sales mode and they’re (terribly) reading a script. They don’t even put EFFORT into ads anymore it seems. Then you want to watch a video and it’s 3 pre-roll ads, 90 seconds of video, then another 2-3 ads.

I’ll never feel bad about using Adblock, and I hate the idea of rewarding these companies’ behavior with money.

rkomorn 7 days ago | parent | prev [-]

FWIW, YouTube premium is one of my most worthwhile family subscriptions.

Anytime I use YT on a browser/profile that I'm not logged into, it's so jarring that I immediately fix it.

Edit: I dumped Spotify for YT music. I thought I liked Spotify better, though, so I tried again recently, and it turns out I didn't, so now I get YT and music for not much more than just Spotify. Definitely worth it in that context.

7 days ago | parent | prev [-]
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