This The problem is not just the rise of fake material, but the collapse of context and the acceptance that truth no longer matters as long as our cravings for colors and noise are satisfied. Contemporary social media content is more often rootless, detached from cultural memory, interpersonal exchange or shared conversation. It arrives fully formed, optimized for attention rather than meaning, producing a kind of semantic sludge, posts that look like language yet say almost nothing.

Yet the author concludes that this isn't what we want. I think it is actually what the average person wants. They're not thinking, why should they have to think. They read half a headline and share the article as if it's truth. If this is what social media users are asking for and it's actually mind-bogglingly easy to monetize, that's what we're going to get.