Well. Big ad.

> “Traditional bookkeeping software assumes its users are trained accountants.”

That’s not the way QuickBooks community talks about their software. I’ve not been in their forums for a while, but a common refrain was to stop users from _trying_ to think like accountants. They would say it’s not the way of QB.

Fair, QuickBooks does market their software towards every small business owner not just accountants. But even so, small business owners still spend hours on entry and categorization. It's enough that most community colleges teach QuickBooks courses. We want to go further: let owners ask questions in plain language and get answers instantly, no menus or reports needed. Our upcoming versions will include agentic capabilities to send invoices, and do much more all from one AI UI.