It's definitely possible to break the rules. In fact, to give a truly outstanding talk that everyone remembers, you probably have to break the rules (speaking as someone who coded an entire Sigcomm presentation in a 3d game engine). But most early career researchers, for whom this advice is presumably intended, are not good enough at giving talks for that to be a good idea. In fact most tenured professors aren't too. If you do break the rules, you need to have a very clear idea in your head as to how you're going to pull it off, and a good idea of who your audience is and how they'll perceive it, and those are both hard to achieve without a lot of experience.