> resulted in lower prices in Amazon’s store

lower than what?

Or increased prices outside of Amazon. If you sold a shirt from your own website with 10% in selling costs and also sold on FBA where Amazon takes ~30%, do you lower prices on Amazon to match the price on your site(not allowed) or do raise prices on your own store? Factor in your gross margins that you're trying to hit.

Read the rest of the document from amazon, linked in my post.