I mean the first line of the article.

> A murder investigation has been launched at the Burning Man festival in the US state of Nevada after a man was found "lying in a pool of blood" on Saturday night, police say.

I have no idea why the BBC editor decided to be really vague with the title. When talking about a music festival "a body found," murder is probably pretty down your list of what you would assume the cause is.

BBC editorial standards.

Unless it’s proven to be a murder, they can’t report it as such. They can say an investigation is launched etc. they’re pretty good at following up with subsequent articles or even changing the headline once facts materialise.

the fact they're writing an article about it at all leads me to assume murder or something of editorial interest

but i admit that's a pretty weak argument since content is content now-a-days and so perhaps i should really be assuming the opposite..