> Google lives off ads that direct users to websites, websites they are doing their damnedest to make unnecessary.

People will still spend the same amount of money to purchase goods and services. Advertisers will be willing to spend money to capture that demand.

Having their own websites is an optional part. It can also happen via Google Merchant Center, APIs, AI Agents, MCP servers, or other platforms.

I believe there will be fewer clicks going to the open web. But Google can simply charger a higher CPC for each click since the conversion rate is higher if a users clicks to buy after a 20 minute chat vs if a user clicks on an ad during every second or third Google search.