Cognitive load depends on the mental models one has, yes.

> The problem is that familiarity is not the same as simplicity. They feel the same — that same ease of moving through a space without much mental effort — but for very different reasons. Every “clever” (read: “self-indulgent”) and non-idiomatic trick you use incurs a learning penalty for everyone else. Once they have done that learning, then they will find working with the code less difficult. So it is hard to recognise how to simplify code that you are already familiar with. This is why I try to get “the new kid” to critique the code before they get too institutionalised!

This was explored in the latter part of the article.